AuctionZip — Your Auction Community
AuctionZip is a subdivision of Invaluable.com, an online, auction-centric marketplace for fine art, antiques, and collectibles. While Invaluable boasts partnerships with industry leaders like Sotheby's, AuctionZip works with mom-and-pop auction houses across the United States, attracting hobbyist collectors with a more approachable, friendly tone than its parent brand.
In 2014, AuctionZip was rebranded. The public marketplace was updated accordingly, but unfortunately, many other company assets were not. In my time at Invaluable, I aimed to unify the AuctionZip brand experience. I reworked our existing automated e-mails to meet current brand standards, created new templates to fill gaps in communication, refreshed internal resources, designed collateral for use at national conferences, and introduced playful animations to a variety of marketing materials.
