SmartPak — Healthy Horses. Happy Riders.
SmartPak is a leader in the equine health industry best known for their innovative feeding system. Their "SmartPaks" are pre-measured, sealed, and labeled daily doses of common equine supplements that can be customized to the needs of every horse. Over the years, the company has expanded their offerings beyond feed to include apparel, stable supplies, riding equipment, and a number of their very own private label brands. They are trusted by equestrians of all disciplines and experience levels, from casual riders to top names in the competitive sport.
Recently, SmartPak began to lean into digital marketing to reach new customers. In my time at the company, I tackled our large-scale omnichannel campaigns by creating cohesive, topical sets of assets each week, bringing our email, social media, and on-site experiences to life. Select "Earth Week" sustainability campaign below.
